Generative Engine Optimization: Your Next Marketing Growth Lever
Is search engine optimization(SEO) dead? Not quite–it’s simply evolving. While many companies are stuck tweaking keywords and backlinks, the real forward-looking ones are optimizing for how AI-based LLMs summarize and recommend content and vendors’ products and services. A new term has evolved to describe this activity: Generative Engine Optimization (GEO). GEO is the strategic process […]