Unlock Your Marketing Potential

Empowering your business to build brand, accelerate demand and drive revenue with top-tier marketing expertise and flexible engagement models.

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Accelerate Your Go To Market Results

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Fractional or Interim CMO

Strategic leadership, AI-driven marketing execution, team development—all in one.

AI-Driven Marketing

Develop and execute the foundational elements of an AI-driven Go To Market strategy to optimize time to revenue.

Marketing Operations

Audit and re-engineer your core marketing processes such as budget management, forecasting, demand generation and performance measurement.

ABOUT US

Marketing Expertise, Flexible Engagement Models

We empower businesses with strategic insight, operational guidance and executional excellence to unlock marketing potential and drive optimal growth.

  • Double your pipeline
  • Fix demand, drive revenue
  • Win new markets fast
  • Shorten sales cycles
  • Accelerate growth with AI
  • Build self-sufficient teams
  • Optimize marketing technology
  • Prep for exit or IPO
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ACTION ITEMS FOR 2024

Optimize Impact of Your Marketing Investment

Select focus areas to drive growth in the coming months.

Voice of the Customer: 77% agree that audience data is imperative.*
77%
Audience Engagement: 47% are exploring alternatives to 3rd-party cookies.*
47%
Marketing & Sales: Only 35% are strongly aligned.*
35%
Data-Driven Decisions: 59% use data/predictive analytics to make informed decisions.**
59%

* “The State of Marketing”, Hubspot, 2024.

** “The State of the CMO Report 2024”, CMSWire, 2024.

Build brand, accelerate demand, drive revenue

Learn how we can help you focus  on the greatest revenue opportunities, drive brand awareness and retool you demand generation process and related technologies.  

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OUR SERVICES

Unlock Your Marketing Potential

“People don’t buy what you do; they buy why you do it.” @SimonSinek

Fractional/Interim CMO

Strategic Leadership & Guidance - Awareness & Demand Generation - Budget & Resource Allocation - Team Development & Mentoring

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AI-Driven Marketing

ROI Audit - AI Leverage - ICP Selection - Positioning and Messaging - Org. Structure - Program Mix - Competitive Analysis - Content Strategy - AR - PR

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Marketing Operations

Investment Audit - Process Audit/Creation - Martech Assessment and Roadmap - Marketing Performance Measurement - Win/Loss Analysis

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TESTIMONIALS

CMO Expertise

Marketing Strategy • Awareness Building • Demand Generation • Sales Enablement

  • Marketing Expertise
Michael is a professional business partner; extremely knowledgeable in his area of expertise and a great resource. As a business partner you expect a reliable individual. Michael is not only reliable but also exceptional in the area of follow up and meeting the needs of the client.
Linda Haury
Markeing Executive
  • VoC-Driven Messaging
Michael doesn't just use 'customer-focus' as a buzzword but really understands buyers' needs and perspectives. That combined with his outstanding technical expertise and analytical skills resulted in laser-sharp messaging for e-Spirit's complex B2B portfolio.
Sebastian Glock
Director of Product Marketing & Technology
  • Aligning Sales & Marketing
Michael understands sales process and enablement, which was key in enabling him and his team to provide the content, thought leadership, training and all other things that sales needed to be successful – the quality leads that we needed to crush our numbers.
Randy Bernard
Randy Bernard
SVP Sales
FAQs

Frequently Asked Question

A fractional CMO provides part-time strategic marketing leadership and expertise, offering scalable solutions tailored to a company’s specific needs.

  • Expertise and experience.
  • Flexible engagement model if not ready for a full-time CMO or you need an interim leader.
  • A focus on strategy.
  • Speed to market.
  • Assessment and improvement of marketing teams, processes and/or ROI.

Engagement models and costs for our fractional CMO and other marketing services vary. Engagement models include:

  • Hourly rate
  • Monthly retainer
  • Project-based fees
  • Equity compensation

Your fractional CMO will help with transition planning as well as on-boarding of the new CMO to ensure continuity.

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